I’m so excited and just wanted to share some news with you guys!!
For those of you who already follow me on social media, you might have seen some of my tags or references to Imperfect Produce. If you don’t know them, you can find out a little more by clicking here but in a nutshell, Imperfect Produce is a business built with the goal to “prevent food from being wasted.” Basically, they found out that “about 20% of the produce grown never makes it to a human mouth, in large part because it is simply the wrong shape, size, or color” and obviously they got super upset and decided to fight back, because, as they say it “it’s the right thing to do.” So, they source this ugly imperfect produce that big businesses don’t want, and sell them… for cheaper! Umm yes, please!! Oh, and they deliver. I knoooow, effing great!!
Anyway, 20% you guys!!!! We should all be super upset about this. I truly believe that, as conscious humans, we should all try to make meaningful decisions, as small as we may think they are, to do the right thing, like our Imperfect friends.
Is food waste something you think about? If yes, what do you do to avoid it? If no, why not?”
So, on my end, I learned about food waste very little. My parents would talk to us time and time again about how we shouldn’t waste food because 1) having access to food is a privilege not all humans have and 2) food is expensive, yo! My mom would always say “in this house nothing gets wasted, everything is transformed” as she planned dinner with leftovers from 2 dinners ago, and transformed it into something new (which btw, she still takes pride in saying that phrase and ‘transforming’ dinners into lunches or into other dinners). Anyway, she’d also go bonkers if we didn’t want to eat something she prepared, or if we put too much food on our plates and then couldn’t finish… she’d say to us “do you know how many kids are going to bed hungry tonight and here you are not finishing your dinner!!?” *shaaaame
Long story short, to this day, if I have to throw something away I get a huge sense of guilt, so I try to avoid it as much as I can. I am not perfect by any means ( I know, duuuh) I do throw food away more often that I’d like it to be true 🙁 BUT, I can say that I am very conscious about my choices and habits to try to minimize unnecessary waste where I can. Believe me, as a food blogger, I cook a lot and avoiding waste can be hard but is extremely important.
Having said all of that, the reason whyyyy I am so excited today is that the Imperfect team sent an email the other day to say that, to date, the Imperfect Produce community has helped save over 4 million pounds of produce from going to waste!!!! Weeeeeeeeeee
If you’re feeling super stoked too and are wondering what other things we can do to help stop food from going to waste, you can check out this blog post by our Imperfect team.
As you can see, their number one thing to do is refer a friend to join Imperfect Produce. If this is the first time you are hearing about them and wish to join the imperfect team let them know Aline Shaw sent you their way so you can get 10 bucks credit! Whaaaaaaaaaaa
I personally looooooove this idea to be able to purchase produce that would have otherwise been trashed, solely because it looks different, or not ‘standard.’ I hope you do too!! 🙂
Noooooow, check out the recipe for a yummy salad I made using a number of “imperfect” ingredients – make it too! Take a picture and share with me #cookingwithaline